SMS Marketing Services

SMS Marketing.
The Channel With a 98% Open Rate. Done Right.

Q: Is SMS marketing legal and what is TCPA?

SMS marketing is fully legal in the US when done with proper consent and compliance. The Telephone Consumer Protection Act (TCPA) is the federal law that governs commercial text messaging. The TCPA requires prior express written consent before sending marketing texts, meaning the recipient has to actively agree to receive marketing messages from your specific business, typically by checking an unchecked consent box or replying with a confirmation keyword. Violations carry statutory damages of $500 per text, tripled to $1,500 for knowing or willful violations, with no requirement that the recipient prove actual harm. A single TCPA case involving even a few thousand texts can carry exposure in the millions. The TCPA is enforced through private rights of action, plaintiff attorneys actively pursue class actions, and the cases settle constantly. The law itself is not the problem; the lack of compliance discipline at most businesses is. We build SMS programs to TCPA standards from day one so the channel pays back for years instead of producing a settlement check.

Q: What is 10DLC and why does it matter?

10DLC (10-Digit Long Code) is the regulatory framework that US mobile carriers (AT&T, Verizon, T-Mobile, etc.) use to authorize and monitor application-to-person (A2P) SMS traffic from regular 10-digit phone numbers. Why it matters: as of 2023 to 2024, the carriers require every business sending A2P SMS to register their brand and campaigns with The Campaign Registry (TCR). Unregistered traffic is filtered, throttled, or blocked outright, meaning your texts never reach subscribers. The registration process: (1) Brand registration, verify your business identity with EIN, legal entity details, and brand information. (2) Campaign registration, register each use case (marketing, order alerts, account notifications, etc.) with sample messages, opt-in flow documentation, and message volume estimates. (3) Trust score assignment, your brand gets a trust score that determines throughput (messages per second) and carrier reception. (4) Ongoing monitoring, violations or complaints can reduce your trust score and throughput. We handle the full 10DLC registration as part of every SMS program setup, done right, it happens once. Done wrong, it blocks the channel before it ever launches.

Done right, SMS marketing is the highest-engagement channel in your stack — read within minutes, responded to within hours, and connected directly to revenue. Done wrong, it triggers TCPA lawsuits with statutory damages of $500–$1,500 per text. RMG Web Marketing builds SMS programs grounded in real consent, real segmentation, real timing discipline, and full TCPA, CTIA, and 10DLC compliance — the kind of program that pays back for years instead of generating legal bills.

Almost everything you’ve heard about SMS marketing is true — and so is the part nobody tells you. The good news first: text messages get opened at rates email can’t touch, with industry research consistently reporting open rates near 98% and average response times measured in minutes rather than hours. SMS reaches subscribers wherever they are, on a device they already check dozens of times a day, in a format that bypasses spam filters and inbox algorithms. For appointment reminders, order updates, flash promotions, restock alerts, event notifications, abandoned-cart recovery, and time-sensitive offers, no other channel comes close to the immediacy. The bad news is that the same immediacy creates risk: text someone who didn’t properly consent, text outside legal hours, text without a working opt-out, or fail any of the dozens of CTIA, TCPA, and carrier compliance requirements, and you’re looking at lawsuit exposure of $500–$1,500 per individual text under the Telephone Consumer Protection Act. SMS done right is one of the highest-ROI channels in marketing. SMS done wrong is the most expensive marketing mistake a business can make.

The compliance landscape has tightened dramatically in the last few years and continues to evolve. A2P 10DLC registration is now mandatory for any business sending application-to-person SMS through US carriers, requiring brand registration with The Campaign Registry, campaign-level approval, and ongoing monitoring — unregistered traffic gets filtered or blocked outright. The TCPA requires prior express written consent for marketing texts, with specific disclosure language and a clear opt-in mechanism. The FCC’s 2024 closure of the “lead generator loophole” (effective January 2025) requires single-source consent for each business that texts a consumer, ending the practice of buying consent through comparison-shopping sites. CTIA guidelines govern allowed message content, restricted industries (the SHAFT categories — Sex, Hate, Alcohol, Firearms, Tobacco), and consent record-keeping. Different states layer on additional requirements (Florida’s mini-TCPA, Washington’s CEMA, Oklahoma’s TCPA). Building an SMS program that scales without legal exposure isn’t a marketing problem — it’s an operational discipline that has to be engineered from day one.

Based in Fairfield, Texas and serving businesses across the country, RMG Web Marketing builds SMS marketing programs grounded in full TCPA compliance, proper 10DLC registration, strong consent collection, audience segmentation, and the timing and frequency discipline that prevents subscribers from opting out faster than you can grow the list. We work across every major SMS platform (Klaviyo SMS, Attentive, Postscript, SimpleTexting, EZ Texts, Twilio, Salesmsg, TextMagic, ActiveCampaign SMS, HubSpot SMS, and others) and integrate with the email, e-commerce, CRM, and marketing automation stack you already use. We build the consent collection forms, register the brand and campaigns with The Campaign Registry, set up segmentation based on behavior and preference, design the message cadence and timing that produces engagement instead of opt-outs, draft the disclosure language that satisfies legal requirements without killing conversion, and monitor deliverability across carriers. The output is an SMS channel that genuinely contributes to revenue — not a liability waiting to surface.

Frequently Asked

SMS Marketing Questions? We Have Honest Answers.

Plain-English answers about TCPA compliance, 10DLC registration, consent collection, opt-in/opt-out mechanics, SMS platforms, timing and frequency, MMS vs SMS, and what separates a profitable SMS program from a lawsuit waiting to happen.

Is SMS marketing legal — and what is TCPA?+

SMS marketing is fully legal in the US when done with proper consent and compliance. The Telephone Consumer Protection Act (TCPA) is the federal law that governs commercial text messaging. The TCPA requires prior express written consent before sending marketing texts — meaning the recipient has to actively agree to receive marketing messages from your specific business, typically by checking an unchecked consent box or replying with a confirmation keyword. Violations carry statutory damages of $500 per text, tripled to $1,500 for knowing or willful violations, with no requirement that the recipient prove actual harm. A single TCPA case involving even a few thousand texts can carry exposure in the millions. The TCPA is enforced through private rights of action — plaintiff attorneys actively pursue class actions, and the cases settle constantly. The law itself isn’t the problem; the lack of compliance discipline at most businesses is. We build SMS programs to TCPA standards from day one so the channel pays back for years instead of producing a settlement check.

What is 10DLC and why does it matter?+

10DLC (10-Digit Long Code) is the regulatory framework that US mobile carriers (AT&T, Verizon, T-Mobile, etc.) use to authorize and monitor application-to-person (A2P) SMS traffic from regular 10-digit phone numbers. Why it matters: as of 2023–2024, the carriers require every business sending A2P SMS to register their brand and campaigns with The Campaign Registry (TCR). Unregistered traffic is filtered, throttled, or blocked outright — meaning your texts never reach subscribers. The registration process: (1) Brand registration — verify your business identity with EIN, legal entity details, and brand information. (2) Campaign registration — register each use case (marketing, order alerts, account notifications, etc.) with sample messages, opt-in flow documentation, and message volume estimates. (3) Trust score assignment — your brand gets a trust score that determines throughput (messages per second) and carrier reception. (4) Ongoing monitoring — violations or complaints can reduce your trust score and throughput. We handle the full 10DLC registration as part of every SMS program setup — done right, it happens once. Done wrong, it blocks the channel before it ever launches.

How do I collect SMS consent properly?+

TCPA-compliant consent has very specific requirements that most agency-built forms get wrong. The required elements: (1) Clear and conspicuous disclosure — the consent language has to be visible, not buried in fine print or hidden behind a footer link. (2) Specific business identification — the disclosure has to name your specific business, not just "you may receive offers." (3) Description of message types — marketing, transactional, both? (4) Frequency disclosure — "msg frequency may vary" or a specific monthly maximum. (5) Standard rate language — "Msg & data rates may apply." (6) Opt-out instructions — "Reply STOP to opt out" or equivalent. (7) Unchecked consent box by default — the user must affirmatively check it, not have it pre-checked. (8) Separate from terms of service — SMS consent cannot be bundled into general terms acceptance. Best-practice double opt-in: the user enters their number, they receive a confirmation text, they reply YES to confirm. Double opt-in eliminates almost all TCPA risk because the consent is documented twice. What gets businesses sued: pre-checked consent boxes, bundled consent in terms of service, vague disclosure language, and importing lists from third parties without re-verifying consent for the new business. We build consent flows that satisfy both legal requirements and conversion rate optimization.

What about the FCC’s 2024 ruling on the lead-generator loophole?+

This is one of the biggest compliance changes in SMS marketing in years and many businesses still don’t know about it. The history: comparison-shopping sites and lead-generator sites used to collect consumer consent on behalf of "marketing partners" — sometimes hundreds of unrelated businesses checked in a single consent flow. A consumer who entered their info for a quote on car insurance could legally be texted by dozens of insurance agencies, lenders, mortgage brokers, and entirely unrelated businesses, all under one shared consent. The FCC closed this loophole in December 2023, effective January 27, 2025. Under the new rule, SMS consent must be single-business specific — each business that wants to text a consumer needs its own direct, named consent from that consumer. Generic "marketing partner" consent no longer satisfies TCPA. What this means practically: businesses that previously relied on lead-generator-sourced lists need to re-confirm consent directly. New consent flows need to name your specific business. Lead-gen partnerships need restructuring. We audit existing consent records, identify which contacts can still be legally texted, and rebuild compliant consent collection — critical for any business that’s ever bought SMS lists or used aggregator consent.

Which SMS platform should I use?+

Platform choice depends on your existing stack, your use cases, and the integrations you need. For e-commerce: Klaviyo SMS (excellent if you’re already on Klaviyo email), Attentive (e-commerce-focused, strong segmentation), Postscript (Shopify-native, conversational SMS specialty). For broader B2C marketing: SimpleTexting, EZ Texting, SlickText — each with strong list-based marketing features. For developer-built and high-volume programs: Twilio (the API foundation behind most other platforms), MessageBird, Plivo, Bandwidth — maximum flexibility, requires technical implementation. For sales and business conversations: Salesmsg, TextMagic, HubSpot SMS, Close SMS, Front — built around two-way conversational use cases. For all-in-one marketing stacks: ActiveCampaign SMS, HubSpot SMS, Brevo SMS, Mailchimp SMS, Customer.io, Iterable, Braze — SMS integrated alongside email and automation. We help you pick based on actual fit — your existing CRM, your email platform, your e-commerce platform, your message volume, your two-way vs one-way needs, and your budget — not based on which platform pays affiliate commissions.

What’s the difference between SMS, MMS, and RCS?+

Three different message types with different capabilities, costs, and use cases. SMS (Short Message Service): plain text, 160 characters per segment (longer messages get split into segments and charged accordingly), works on every mobile phone ever made, the cheapest per-message cost. Best for transactional alerts, simple promotions, appointment reminders, two-factor codes. MMS (Multimedia Messaging Service): supports images, GIFs, audio, video, and longer text (up to 1,600 characters in a single message), significantly higher engagement on visual content, costs 2–3x more per message than SMS. Best for product photos, promotional graphics, video previews, branded content. RCS (Rich Communication Services): the modern protocol replacing SMS over time — supports rich cards, carousels, suggested replies, read receipts, typing indicators, and verified business branding. Adopted natively on Android, and Apple added RCS support starting with iOS 18 in late 2024. Still rolling out across carriers and platforms. The future of business messaging but not yet universally available. Practical guidance: most programs we build use SMS as the default with MMS for high-impact promotional sends, and we layer RCS support in as platform availability matures. The platform you pick should support all three so you don’t have to migrate when RCS becomes universal.

When and how often should I text subscribers?+

Timing and frequency are where most SMS programs quietly die — not from legal violations but from opt-out cascades driven by over-texting. Legal timing windows: TCPA restricts marketing texts to 8 AM–9 PM in the recipient’s local time zone. Several states are stricter (Florida, Washington, Oklahoma have shorter windows or weekend restrictions for some message types). Texting outside these hours is a compliance violation. Practical frequency guidance: most successful programs send 4–10 marketing messages per month per subscriber, segmented by behavior and preference. Below 4: subscribers forget they signed up, opt-out rates spike. Above 10: opt-out rates spike for a different reason. Strong programs use segmentation to make every message relevant to the segment receiving it: VIPs get more frequent and exclusive content, browsers get fewer messages weighted toward education, lapsed customers get re-engagement campaigns. Industry-specific patterns: e-commerce flash sales handle higher frequency, B2B and professional services need lower frequency, appointment-based businesses send mostly transactional. We build the cadence specifically to your business and your subscribers — not a generic "text twice a week" recommendation that produces opt-out rates north of 5%.

What SMS use cases produce the best ROI?+

SMS punches well above its weight class for specific use cases that align with the channel’s strengths — immediacy, attention, and short-form information. The high-ROI use cases: (1) Appointment reminders — dramatically reduces no-show rates in healthcare, dental, professional services, beauty, fitness. (2) Order and shipping updates — customers actively want these texts, and they reduce support inquiries. (3) Cart abandonment recovery — e-commerce cart-recovery SMS typically converts at 5–10x the rate of cart-recovery email. (4) Flash sales and limited-time promotions — SMS’s immediacy is purpose-built for urgency. (5) Restock and back-in-stock alerts — high conversion when subscribers actually want the product. (6) VIP and early-access programs — the exclusivity matches the channel’s intimacy. (7) Event notifications and check-ins — event reminders, line updates, post-event surveys. (8) Customer service and two-way conversations — conversational SMS for support, booking, and sales. (9) Two-factor authentication and account alerts — transactional but valuable for retention. (10) Win-back and re-engagement campaigns — reaching lapsed customers where they’ll see it. We design programs around the use cases that fit your business model — not a generic "send promo texts" approach.

How do SMS and email work together?+

SMS and email are complementary channels with different strengths, not substitutes. Email wins for: longer-form content, detailed offers, image-heavy campaigns, content people read at leisure, newsletters, multi-link calls-to-action, branded design control. SMS wins for: time-sensitive offers, urgent alerts, short-form information, anything where being read in minutes matters more than design polish. The strongest programs run both with coordinated strategy: subscribers get email for the full narrative, SMS for the moments that require immediacy. Cart abandonment is a perfect example — a smart sequence sends the cart-recovery email immediately, then follows with SMS 4 hours later for non-openers, then a final SMS with an incentive at 24 hours. Or flash sale day — email goes out at 9 AM with full visual presentation, SMS reminder goes out at 11 AM and 4 PM for non-purchasers. Suppression discipline matters: subscribers who unsubscribe from SMS shouldn’t get email reminding them they unsubscribed; subscribers who clicked through email shouldn’t get the same SMS reminder; behavior in one channel should inform the other. We integrate SMS and email so they amplify each other instead of annoying the same subscribers from two channels at once.

What’s included in RMG’s SMS marketing services?+

Our SMS marketing services include: SMS platform selection and setup (Klaviyo SMS, Attentive, Postscript, SimpleTexting, Twilio, ActiveCampaign SMS, HubSpot SMS, and others); full 10DLC brand and campaign registration with The Campaign Registry; TCPA-compliant consent collection design (forms, checkout, pop-ups, double opt-in flows); compliant disclosure language drafting and legal review coordination; opt-in keyword and short-code or long-code provisioning; opt-out and STOP keyword handling configuration; segmentation strategy based on behavior, purchase history, preference, and engagement; campaign design (one-off promotions, flash sales, event notifications) and automation flows (welcome series, cart abandonment, post-purchase, win-back, birthday); MMS creative production for image and video sends; copywriting tuned to character limits and the cadence of mobile reading; A/B testing on copy, timing, and offers; email-and-SMS integrated sequences with suppression discipline; deliverability monitoring across carriers; opt-out and complaint rate monitoring; FCC lead-generator-loophole compliance for existing lists; monthly performance reporting on revenue per send, conversion rate, opt-out rate, and lifetime subscriber value; and continuous optimization as carrier rules and regulations evolve. Every program is built around your business, your subscribers, and the compliance landscape that applies to your specific situation.

Why SMS Outperforms Other Channels

~98%

SMS open rates — dramatically higher than email, which industry averages put around 20–30%

~3 min

average time to first read after a marketing text arrives (industry research)

$500–$1,500

TCPA statutory damages per non-compliant text — the cost of getting consent wrong

10DLC

mandatory carrier registration framework for every business sending A2P SMS in the US

Why It Matters

Why SMS Belongs in Your Marketing Stack

The first reason SMS belongs in the stack is attention economics nothing else matches. Email open rates have been flat or declining for years — inboxes are crowded, algorithms decide what surfaces, attention windows compress every year. SMS bypasses every one of those frictions. Industry research consistently reports SMS open rates near 98% and average read times in the first few minutes after delivery. The reason isn’t mystical: people check their phones dozens of times a day, the notification system surfaces texts directly, there’s no spam folder or promotional tab hiding the message, and the visual format demands attention. When the use case actually warrants SMS — a time-sensitive offer, an appointment reminder, a shipping update, a flash sale, an account alert — you’re reaching the subscriber on the channel that produces the highest probability of immediate action available anywhere in marketing.

The second reason is revenue per subscriber that often surprises businesses on first measurement. SMS subscribers self-select — anyone who actively opts in to receive marketing texts from your brand is, by definition, a high-intent customer who wants to hear from you. The combination of high open rates, high attention, and high-intent audience produces revenue-per-subscriber numbers that frequently exceed email’s on a per-send basis. For e-commerce specifically, well-run SMS programs commonly produce 15–25%+ of total marketing-attributed revenue while representing a tiny fraction of total subscribers — because every subscriber is a buyer in waiting and every send is timed to convert. The economics don’t require massive list size to work. A smaller, higher-quality, properly-consented SMS list often outperforms a larger list segmented poorly or messaged carelessly.

The third reason is SMS is the channel where compliance discipline pays back the most directly. Email allows certain forms of cold outreach and broad-spectrum sending; SMS does not. The same regulations (TCPA, 10DLC, CTIA guidelines, state-level mini-TCPAs) that make SMS legally risky for sloppy operators make it competitively advantageous for disciplined ones. Most of your competitors are either: (a) not running SMS at all because they’re afraid of compliance, (b) running it badly and quietly producing TCPA exposure, or (c) running compliant but unsegmented programs that produce high opt-out rates. A business that does SMS properly — real consent, real segmentation, real timing discipline, real 10DLC registration — owns a high-engagement channel most of its competitors can’t safely use. The compliance cost is real but one-time and structural; the competitive moat it produces compounds for years.

What You Gain

What SMS Marketing Delivers for Your Business

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Industry-Leading Open Rates

~98% open rates and minute-scale read times — SMS reaches subscribers on the device they check dozens of times daily, bypassing inbox algorithms and spam filters that block email reach.

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Full TCPA & 10DLC Compliance

Brand registered with The Campaign Registry, campaigns approved through proper channels, consent collection that satisfies legal disclosure requirements — no lawsuit exposure waiting to surface.

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Cart Abandonment Recovery

SMS cart-recovery sequences that convert at 5–10x the rate of email-only recovery, integrated with your e-commerce platform and tied directly to revenue attribution.

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Appointment Reminder Automation

Automated appointment reminders that dramatically reduce no-show rates in healthcare, dental, professional services, beauty, and fitness — paying for the SMS program many times over.

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Behavioral Segmentation

Subscribers segmented by purchase history, engagement, browse behavior, location, and preference — so every message is relevant to the segment receiving it, not blasted to everyone.

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Integrated With Email & CRM

SMS coordinated with your email program, CRM, e-commerce platform, and marketing automation — with suppression discipline so subscribers don’t get hit from two channels with the same message.

How We Work

Our SMS Marketing Process: Compliance, Setup, Audience, Cadence, Optimization

Most SMS engagements fail at one of three moments — the compliance setup nobody completes properly, the audience segmentation nobody actually builds, or the timing and cadence discipline nobody sustains. Our process is engineered to get all three right and then optimize for years afterward. Here’s how it works:

Compliance Foundation & 10DLC Registration

Before any messages send, we get the compliance foundation right. 10DLC brand registration with The Campaign Registry — EIN, legal entity, brand info verified. Campaign registration for each use case (marketing, transactional, two-factor) with sample messages and opt-in flow documentation. Carrier approval for each campaign with appropriate trust score. TCPA consent flow audit on your existing forms, checkout, and pop-ups — we fix the language, the checkbox behavior, the disclosure visibility, and the double opt-in mechanics. Existing list audit: which contacts can still be legally texted under current rules, which need re-confirmation, which must be suppressed. This phase is unglamorous but it’s the difference between an SMS program that scales and one that produces a lawsuit.

Platform Setup & Integration

Platform selection based on your existing stack and use cases — we recommend the platform that actually fits, not the one with the best affiliate program. Full setup of the chosen platform (Klaviyo SMS, Attentive, Postscript, SimpleTexting, Twilio, ActiveCampaign SMS, HubSpot SMS, or whichever applies). Integration with your e-commerce platform, CRM, email platform, and marketing automation so SMS doesn’t operate in a silo. Opt-in keyword and short-code or long-code provisioning. STOP, HELP, and reply-handling automation. Compliance review of every default platform setting — most platforms ship with TCPA-questionable defaults that we tighten before launch.

Audience Segmentation & Welcome Series

SMS works only when every message is relevant to the segment receiving it. We build segmentation based on the behavioral signals that actually predict response: recent purchase, browse behavior, lifecycle stage, engagement with previous messages, geographic location, time-of-day preference, and product category interest. Welcome series automation for new subscribers — the initial messages set frequency expectations and demonstrate value before promotional sends start. Lifecycle flows tied to behavior: post-purchase sequences, win-back for lapsed subscribers, VIP recognition for repeat buyers, birthday and anniversary messaging where appropriate. Every flow is designed around the use cases that pay back for your specific business model, not a generic template.

Campaign Design, Cadence & Coordination

Once segmentation and automation are in place, ongoing campaign work begins. Promotional campaigns designed around your actual offer calendar — flash sales, new product launches, seasonal events, restocks. Copy tuned for the channel: tight character economy, urgency where appropriate, clear single calls-to-action, mobile-readable URLs. Timing discipline: respecting legal hours (8 AM–9 PM local), respecting frequency thresholds (4–10 marketing messages per month per segment in most cases), respecting suppression rules. Coordination with email: SMS amplifies email sequences instead of duplicating them, suppression rules prevent subscribers from being hit twice on the same offer through two channels, behavior in one channel informs the other. The cadence pattern is built specifically to your business, not a generic "text twice a week" recommendation.

Reporting, Optimization & Compliance Monitoring

Monthly reporting against the metrics that matter — revenue per send, conversion rate, opt-out rate, subscriber growth, lifetime value per subscriber, deliverability rate across carriers. A/B testing on copy, timing, offers, and segment definitions. Compliance monitoring: opt-out rate stays under healthy thresholds (typically under 2% per send), complaint rates monitored, deliverability checked across carriers, 10DLC trust score maintained. Regulatory updates: as TCPA case law, FCC rules, state laws, and CTIA guidelines evolve, we adjust consent flows, disclosures, and operational practices to stay ahead of the changes. Continuous segmentation refinement as more data accumulates and you learn which segments drive the most revenue. SMS isn’t a launch project; it’s a continuous discipline that compounds for years when run with operational consistency.

Is This Right for You?

Who We Build SMS Programs For

SMS works especially well for businesses with time-sensitive use cases, appointment-based models, or e-commerce funnels — anywhere immediacy drives conversion. If your business fits any of these situations, a properly-built SMS program will pay back fast:

E-commerce brands with cart abandonment opportunity
Healthcare and dental practices (appointment reminders)
Beauty salons, spas, and wellness businesses
Fitness studios and gyms with class bookings
Restaurants and hospitality with reservations
Professional services with appointment scheduling
Real estate agents with showings and listings
Event organizers and ticketing businesses
Membership and subscription businesses
Local service businesses with same-day urgency
Brands with VIP and loyalty programs
Any business where time-sensitive offers drive revenue

If you’ve been considering SMS but worried about TCPA exposure, tried it with a basic platform and watched opt-out rates spike, or inherited a list whose consent records are unclear, the right approach is almost never “don’t do SMS” — it’s “do SMS properly”. We audit honestly first, tell you what your current consent records actually support, and lay out the path to a compliant program that produces revenue instead of legal letters.

Our Difference

Why Choose RMG Web Marketing for SMS Marketing?

Most SMS agencies fall into two camps. Some treat SMS as a feature of their email platform and never master the compliance landscape — leaving clients exposed to TCPA risk they don’t even know exists. Others sell pure-play SMS without the integration into email, CRM, and marketing automation that makes SMS actually work as part of a complete program. Far fewer combine real compliance discipline, platform fluency, audience-and-cadence craft, and integration with the rest of the marketing stack. Choosing RMG Web Marketing comes down to three things: full TCPA and 10DLC compliance discipline baked in from day one, platform-agnostic integration with the rest of your stack, and the operational craft that produces revenue without producing opt-outs.

Based in Fairfield, Texas and serving businesses across the country, we don’t treat compliance as optional. We don’t cut corners on consent collection. We don’t buy lists. We don’t skip the 10DLC registration. We don’t blast unsegmented subscribers and hope the math works. We tell you honestly when SMS is the wrong answer for your specific use case, and we structure pricing so we make more by producing more revenue, not by sending more messages. Here’s what working with us looks like:

Full TCPA, 10DLC, and CTIA compliance discipline
The Campaign Registry brand and campaign registration
Double opt-in consent collection done properly
FCC lead-generator-loophole compliance for existing lists
Platform-agnostic — Klaviyo, Attentive, Postscript, Twilio, others
Email + SMS coordinated with suppression discipline
Segmentation built around behavior, not just demographics
Monthly reporting on revenue, not just sends and opens

We treat SMS as a compliance-engineered marketing channel that earns its high engagement through respect for the subscriber and the law — not a blast tool. The programs that compound over years are the ones built that way from the first text.

Build It Compliant

Ready for SMS That Pays Back — Without the Lawsuits?

Whether you’re launching SMS for the first time, fixing a non-compliant program before something goes wrong, or scaling a working program with proper integration — contact RMG Web Marketing today for a free, no-obligation SMS strategy audit. We’ll review your current consent records, your existing platform setup, your use cases, and your compliance status, then lay out exactly what a profitable, defensible SMS program would look like for your business.

SMS Marketing.The Channel With a 98% Open Rate. Done Right.