ADA Compliance Services

ADA Compliance.
Built to Protect Your Business.

Web accessibility lawsuits are surging — and overlay widgets aren’t saving anyone. RMG Web Marketing delivers real, code-level WCAG 2.2 remediation, manual testing with assistive technology, and ongoing monitoring designed to genuinely protect your business and welcome every visitor.

Web accessibility lawsuits have surged across the United States, with thousands of ADA Title III complaints filed every year against businesses whose websites don’t meet recognized accessibility standards. ADA compliance — the discipline of designing, building, and maintaining a website so that it can be used effectively by people with disabilities — has shifted from a “nice-to-have” to a critical legal, ethical, and business priority. Whether you operate a small e-commerce store, a multi-location enterprise, a healthcare practice, a financial services firm, or a SaaS platform, your website is increasingly expected (and in many cases legally required) to meet the Web Content Accessibility Guidelines (WCAG) at the AA conformance level.

The cost of ignoring ADA compliance is rising fast. Demand letters often arrive with no warning, settlement demands routinely run into the tens of thousands of dollars, and many businesses discover that the “AI accessibility widget” they pasted into their site footer doesn’t actually make them compliant — and may have created new problems on top of the old ones. Real ADA compliance isn’t a button you press or a script you install. It’s a disciplined process of auditing, code-level remediation, manual testing with real assistive technology, and ongoing monitoring. At RMG Web Marketing, we don’t sell overlay theater. We deliver real, documented, defensible accessibility work designed to protect your business and serve every visitor.

Based in Fairfield, Texas and serving businesses across the country — e-commerce stores, healthcare practices, financial services firms, hospitality groups, educational institutions, government contractors, multi-location franchises, and SaaS platforms — RMG Web Marketing brings disciplined, no-overlay accessibility work that holds up under real legal scrutiny. We understand the difference between WCAG 2.1 and 2.2, between Level A and Level AA conformance, between an automated scan and a manual audit, and between accessibility theater and the real thing. Whatever your platform, your industry, or your current accessibility baseline, we’ll build you a documented, defensible compliance program that protects your business and welcomes every customer.

Frequently Asked

ADA Compliance Questions? We Have Honest Answers.

Plain-English answers about what real ADA compliance looks like — including hard truths about overlay widgets and quick-fix promises.

What is ADA compliance for websites?+

ADA compliance for websites means designing, building, and maintaining your website so that people with disabilities can use it as effectively as anyone else — including people who are blind or low-vision, deaf or hard of hearing, have motor impairments, cognitive differences, or other disabilities. In practical terms, ADA compliance is generally measured against the Web Content Accessibility Guidelines (WCAG) published by the W3C — most commonly at WCAG 2.1 or 2.2, Level AA conformance. This includes things like proper heading structure, descriptive alt text on meaningful images, keyboard navigability, sufficient color contrast, accessible form labels, captions on video content, ARIA roles where appropriate, and many more specific success criteria.

Is my website legally required to be ADA compliant?+

The Americans with Disabilities Act (Title III) prohibits discrimination by “places of public accommodation,” and U.S. federal courts have increasingly held that this includes commercial websites — particularly when the website connects to a physical business or provides goods, services, or information to the public. Many states (notably California with the Unruh Act and New York with similar statutes) have additional or more aggressive accessibility laws. Federal contractors and federally-funded programs also face Section 508 requirements. The safest legal posture is to assume your business-facing website is required to be accessible — and to be able to demonstrate good-faith conformance with WCAG 2.1 or 2.2 Level AA. We help businesses understand their specific exposure and build compliance programs that match their risk profile. (Note: this is general information, not legal advice. Consult qualified counsel for your specific situation.)

What’s WCAG 2.1 / 2.2 and which level should I aim for?+

WCAG (Web Content Accessibility Guidelines) is the international standard for web accessibility, published by the W3C. Each version (2.0, 2.1, 2.2) builds on the previous one with additional success criteria — WCAG 2.2 added new criteria around focus appearance, dragging movements, and minimum target sizes. WCAG defines three conformance levels: Level A (minimum baseline), Level AA (the practical standard most laws and courts reference), and Level AAA (the strictest, often impractical for entire sites). For most U.S. businesses, WCAG 2.1 Level AA is the appropriate target — it’s the level cited by most settlement agreements, government guidance, and best-practice frameworks. WCAG 2.2 Level AA is increasingly the modern target as courts and regulators catch up to it.

What happens if I get an ADA demand letter or lawsuit?+

ADA web accessibility demand letters typically come from a small number of plaintiffs’ law firms that systematically scan websites for accessibility failures, then send demand letters to business owners. These letters usually allege specific WCAG violations and propose a settlement amount — often $10,000 to $50,000 or more — to avoid litigation. If you ignore the letter, the firm may file a lawsuit. Our recommendation: don’t panic, but don’t ignore it either. Get the letter to qualified legal counsel immediately, document everything, and start a real remediation program. Plaintiffs’ firms generally settle faster and for less when the defendant can demonstrate active, good-faith remediation work in progress.

Do AI accessibility overlays (AccessiBe, UserWay, EqualWeb) actually make me compliant?+

This is one of the most important questions in web accessibility right now, and the honest answer is no — accessibility overlays do not by themselves make a website ADA compliant. While overlay vendors market their tools as one-click compliance solutions, the accessibility community, the National Federation of the Blind, and a growing number of courts have been increasingly clear that overlay tools alone are not sufficient — and that overlay-using websites continue to receive ADA demand letters and lawsuits. In some cases, overlays can interfere with native assistive technology and create new barriers for the very users they claim to help. Real ADA compliance requires real code-level remediation, manual testing with assistive technology, and ongoing maintenance. We do not recommend overlay-only solutions to our clients.

How much does ADA compliance cost?+

Cost varies significantly based on website size, complexity, current accessibility state, content management system, and whether you need a one-time remediation project or an ongoing program. A small business website (10–20 pages, simple structure) typically requires a few thousand dollars for a thorough audit and several thousand more for remediation. A large e-commerce site, multi-location platform, or enterprise web application can require significantly more investment — but also faces significantly higher legal risk. We start every engagement with a free consultation, perform an initial accessibility scan, and provide a transparent scope of work and cost estimate. Most clients find that the cost of remediation is a small fraction of even one ADA settlement.

How long does ADA remediation take?+

Initial accessibility audits typically take 1 to 3 weeks depending on site size. Remediation timelines depend on the volume of issues found, your development resources, and your CMS — most small to mid-sized business websites can reach WCAG 2.1 Level AA conformance within 4 to 12 weeks of focused remediation work. Larger sites or sites with significant accessibility debt may take longer. Importantly, ADA compliance is never “done” — every new page, blog post, image, video, or feature can introduce new accessibility issues. We build ongoing monitoring programs so your site stays compliant as it evolves.

What’s involved in a real ADA accessibility audit?+

A real ADA accessibility audit combines automated scanning tools (which catch roughly 30–40% of WCAG issues) with manual testing by trained accessibility specialists using actual assistive technology — screen readers like JAWS, NVDA, and VoiceOver, keyboard-only navigation, screen magnifiers, and voice control software. We test against the full WCAG 2.1 or 2.2 Level AA success criteria, document every issue with severity and location, and deliver a prioritized remediation roadmap your team (or ours) can act on. Automated-only “scan reports” miss the majority of issues real users with disabilities encounter — and they generally won’t hold up against an ADA demand letter that came from manual testing.

How do you keep a site ADA compliant after launch?+

Maintaining accessibility is an ongoing process, not a one-time project. Every new blog post, product page, image upload, video, third-party widget, or design change can introduce new barriers. Effective ongoing compliance includes: regular automated scanning to catch obvious regressions, periodic manual re-audits (typically quarterly or biannually for active sites), accessibility training for your content team and developers, accessibility checks built into your design and development workflow, an accessibility statement published on your site, and documentation of remediation efforts as a defense against demand letters. We offer monthly and quarterly ongoing-monitoring programs scaled to site size and risk profile.

What’s included in RMG’s ADA compliance services?+

Our ADA compliance services include comprehensive WCAG 2.1/2.2 Level AA audits combining automated scanning and manual testing with assistive technology, code-level remediation across major CMS and frontend platforms (WordPress, Shopify, custom React/Vue, and others), accessibility statement drafting, accessibility training for your content and development teams, demand letter response support and documentation, ongoing monitoring programs (monthly or quarterly), accessibility-aware design and development for new builds, and clear, plain-English reporting that non-technical stakeholders can understand. Every program is custom-built to your platform, your risk profile, and your budget — no overlay shortcuts, no cookie-cutter packages.

Why ADA Compliance Matters Now

4,000+

federal ADA web accessibility lawsuits filed each year in U.S. courts

96%

of website homepages fail basic WCAG 2 conformance testing

1 in 4

U.S. adults living with a disability — your potential customers

$25K+

typical settlement range for a small-business ADA web claim

Understanding the Discipline

What Is ADA Compliance — and Why Is It Critical for Your Business?

ADA compliance for websites sits at the intersection of three things: a legal framework (the Americans with Disabilities Act Title III, plus Section 508 for federal contractors and a growing patchwork of state laws), a technical standard (the Web Content Accessibility Guidelines, or WCAG, currently in versions 2.1 and 2.2), and an actual user experience (whether a person using a screen reader, keyboard navigation, voice control, or screen magnifier can actually accomplish what they came to your site to do). Compliance is the legal and technical wrapper around the real goal: equal access. A site that technically passes an automated scan but is unusable for a real screen-reader user is neither truly compliant nor truly accessible — and increasingly, courts and plaintiffs’ firms are catching that distinction.

The current legal landscape has shifted dramatically in the last decade. ADA web accessibility lawsuits have grown from a few hundred a year to thousands annually in federal court alone, and many more demand letters never become lawsuits because businesses settle quickly. A small group of plaintiffs’ law firms specializes in this work, systematically scanning thousands of websites for accessibility failures and sending demand letters that propose settlements (typically $10,000 to $50,000 or more) to avoid litigation. Industries hit hardest include e-commerce, hospitality, financial services, healthcare, and education — but no industry with a public-facing website is immune. The compounding cost of doing nothing now includes not just legal exposure but reputational risk and lost business from the millions of customers who simply can’t use inaccessible sites.

Why does this matter beyond legal protection? Because accessibility is increasingly the baseline expectation for any well-built modern website. Accessible sites generally have better SEO (search engines reward semantic structure, alt text, and clean code), better usability for everyone (clear navigation and good color contrast help all users, not just those with disabilities), and better brand reputation. They reach the roughly 1 in 4 U.S. adults living with a disability — a market segment most businesses unintentionally exclude. And they signal something important about your business: that you take seriously the people you exist to serve.

What You Gain

What Real ADA Compliance Does for Your Business

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Reduced Legal Risk

Genuine WCAG conformance and a documented remediation trail dramatically strengthen your position against demand letters and lawsuits.

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Real Compliance, Not Theater

Code-level remediation tested with actual assistive technology — not overlays, widgets, or scan-only “certifications” that don’t hold up.

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Wider Audience Reach

The roughly 1 in 4 U.S. adults living with a disability can finally use, navigate, and buy from your site like everyone else.

◆

Better SEO & UX

Semantic structure, alt text, clean markup, and good contrast make your site stronger for all users — and for search engines.

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Documentation Trail

Detailed audit reports, remediation logs, and an accessibility statement give you the paper trail to demonstrate good-faith effort.

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Ongoing Compliance Monitoring

Continuous scanning, periodic re-audits, and team training keep your site compliant as content, design, and code evolve over time.

How We Work

Our ADA Compliance Process: Audit, Remediate, Maintain

Real ADA compliance isn’t a single tactic — it’s a disciplined system. Our process is designed to find every meaningful accessibility issue on your site, fix it at the code level, verify it works for real users with assistive technology, and keep it that way as your site evolves. Every step is documented, defensible, and built to hold up under both real-world use and legal scrutiny.

Comprehensive Accessibility Audit

We start with a full WCAG 2.1 or 2.2 Level AA audit that combines automated scanning (which catches roughly 30 to 40 percent of issues) with manual testing by trained accessibility specialists using real assistive technology — screen readers, keyboard-only navigation, screen magnifiers, and voice control. Every issue is documented with severity, location, and recommended fix.

Remediation Roadmap & Prioritization

Not every accessibility issue is equal. We sort findings by severity, legal risk exposure, and remediation effort, then build a clear, prioritized roadmap. You’ll see exactly which issues are quick wins, which require deeper architectural work, and where we’ll get the biggest legal and user-experience impact for your investment.

Code-Level Remediation

This is the work most agencies skip and overlays pretend to do. We make real fixes in your codebase — HTML, CSS, JavaScript, ARIA attributes, content, media — across WordPress, Shopify, custom React or Vue applications, and other platforms. No band-aids, no script injections that paper over problems, no false promises.

User Testing with Assistive Technology

After remediation, we verify every fix works in the real world. That means navigating your site with a screen reader, testing every interactive element via keyboard alone, checking color contrast in real conditions, and confirming forms, modals, and dynamic content actually function for users who depend on assistive technology.

Continuous Monitoring & Documentation

ADA compliance is never “done.” Every new page, image, video, third-party widget, or design update can introduce new issues. We set up ongoing automated scanning, schedule periodic manual re-audits, draft your accessibility statement, train your team on accessible content practices, and maintain the documentation trail you’ll need if a demand letter ever arrives.

Is This Right for You?

Who We Build ADA Compliance For

Almost every business with a public-facing website has some level of ADA exposure — but certain industries are dramatically more targeted by demand letters and lawsuits than others, and certain organizations face additional legal requirements (like Section 508 for federal contractors). If your business or organization fits any of the categories below, ADA compliance should be on your near-term priority list:

E-commerce and online retail
Healthcare practices and medical providers
Financial services, banks, and fintech
Hospitality, travel, and restaurants
Educational institutions and EdTech
Government contractors (Section 508)
Real estate and property management
Professional services firms
SaaS and B2B software platforms
Media, news, and publishing
Nonprofits and associations
Multi-location franchises and DSOs

If your website serves the public in any way, ADA compliance isn’t optional — it’s an increasingly fundamental obligation. The good news is that real, defensible compliance is genuinely achievable for any site, on any budget, with the right approach. The longer you wait to start, the more accessibility debt accumulates and the more exposed you become.

Our Difference

Why Choose RMG Web Marketing for ADA Compliance?

There are plenty of agencies that promise ADA compliance. Far fewer do the actual code-level work, test with real assistive technology, and produce documentation that holds up under legal scrutiny. Choosing RMG Web Marketing comes down to three things: real expertise, honest positioning, and defensible documentation.

Based in Fairfield, Texas and serving businesses across the country, we don’t sell overlay subscriptions, scan-only “certifications,” or compliance promises we can’t keep. We do the actual remediation work, test it the way real users (and plaintiffs’ firms) would, and document everything so you have a paper trail when you need one. Here’s what working with us looks like:

WCAG 2.1 and 2.2 Level AA expertise
Code-level remediation — not overlays
Manual testing with real assistive tech
Documentation built for legal defense
Section 508 + ADA Title III + state law experience
Ongoing compliance monitoring programs
Plain-English reporting for stakeholders
Honest about limits — no false guarantees

We treat ADA compliance as a discipline, not a sales pitch. Every program we build is designed around two outcomes: a website that genuinely works for every visitor, and a defensible compliance posture that protects your business from the legal exposure that’s only growing.

Ready to Get Real?

Ready to Build ADA Compliance That Actually Protects Your Business?

Skip the overlays. Skip the false promises. Contact RMG Web Marketing today for a free initial accessibility scan and a no-obligation conversation about what real ADA compliance could look like for your site — and what it would take to get there.

ADA Compliance.Built to Protect Your Business.